our work.
myova
The challenge?
Grow a supplement brand into a brand women want to be part of, in a noisy female-health space.
What we did
Monthly campaign themes (metabolism, blood sugar, cycle health), founder-led storytelling, creator partnerships, workshops and community activations.
The result?
10k+ social growth, 700+ affiliates, a 150+ person WhatsApp community, 120 online event sign-ups, 40+ brand partnerships with 150k+ reach, and a launched podcast.
genius foods
The challenge?
Turn a gluten-free supermarket brand into a culturally relevant lifestyle brand.
What we did
Reactive social moments, creator partnerships, community campaigns, and content and influencer strategy for the Candy Kittens x Genius Rocky Road and the bread launch with Megan McKenna.
The result?
10k+ social growth, 50 influencer content pieces, 2 product launches and a brand event.
pro:direct sport
The challenge?
Launch and develop the ProDirect Fit brand, then manage the brand across Basketball, Select and Fit.
What we did
Led the launch and brand development of ProDirect Fit, then brand management across Basketball, Select and Fit: creative direction, shoots, social strategy and influencer partnerships.
The result?
A launched ProDirect Fit brand, a consistent identity across three sub-brands, and a partnership with Battle Cancer.
other highlights
My Epiphany series — The Anti-Slavery Collective
10.6 million views and 47 pieces of press coverage.
HRH Princess Eugenie & a scoliosis charity
Production, social media and editing.
brands we've worked with
Nike · adidas · Holland & Barrett · Quorn · Pollen & Grace · FoodHak · Hiro · La Pochette · TOTM · Date.kin · Serve Padel · Doughlicious · CrossFit ISCA · Fable Yoga · AMP Wellbeing · Mindful chef ·Â